KAN helps launch new Sony flagships

Earlier this month, Sony Mobile announced their latest flagship phones at IFA Berlin, one of the year’s biggest technology trade shows. The Xperia XZ and Xperia X Compact boast Sony’s best mobile camera yet and a new design that prompted Tech Radar to call Xperia XZ “one of the best looking handsets of 2016”.

KAN was behind the concept, design and copy for the new product home pages, including both flagship phones and a range of covers and accessories. We also designed and produced cross-product technology pages, which lift the technical expertise inside Sony smartphones.

Of our effort, Fredrik Månsson, Digital communications executive at Sony Mobile, had this to say:
“KAN has once again showed us why they are regarded as one of the absolute best digital agencies today. Year after year our product pages have been regarded as the best within our industry and this year will be no exception.”

In addition to launch preparations on sonymobile.com we were responsible for ensuring a smooth go-live on YouTube, and kitted out the Sony Mobile E-shop in time for the big day. Both Xperia XZ and Xperia X Compact are available there for pre-order – what are you waiting for?