Wearables may be on everyone's mind, but how would one look on your wrist? To give potential Sony SmartWear owners a chance to try before buying, we created a virtual dressing room right inside their phones. To try it out, take a picture of your arm, then use Sony's Sketch app to place a virtual SmartWatch 3 on your wrist. Pick your favourite colour and twist, turn and adjust until you've nailed the look you want.
The dressing room was developed by KAN together with Sony Mobile, in connection with the launch of the new SmartWatch 3. In addition to seeing a SmartWatch 3 on their wrist, participants also get the chance to win one. If you share your picture to Instagram with the tag #MySmartWatch3, you're entered to win both a SmartWatch 3 and an Xperia Z3 smartphone. All pictures entered in the competition are automatically fed into Sony Mobile's “On Display” section on Facebook, which was also built by us at KAN.
Have a go in the dressing room and show us your SmartWatch 3 style!