PUMA and KAN pay tribute to MFF’s heritage

Puma x MFF

On May 30th, 1979 Malmö FF entered Munich’s Olympiastadion to take part in the European Cup Final, the equivalent of today’s Champion’s League Final. On their website, the club is marking the 40th anniversary of the event with a look back at the road to this momentous event. This year’s home jersey also features some important historical details – the collar and borders along the arms are small tributes to the jersey the team wore on that May evening in 1979.

As a part of the celebration, KAN teamed up with MFF’s uniform makers – and our client – PUMA, to create an exclusive collector’s box featuring this year’s three match jerseys: a sky-blue for home games, navy for playing away and a third in burgundy. We’ve designed, composed texts and developed the concept for the box, which also includes three photographs from 1978/79’s European Cup adventure. The photos are both taken and signed by legendary MFF photographer Pierre Mens. No two boxes contain the same combination of photos.

We also created a film for a more intimate look at the box Head of Marketing for PUMA Nordic, Rutger Hagstad, presented the film at MFF’s network meeting before the Swedish league (Allsvenskan) premier match against Häcken on April 1st. On the same day, the box became available for sale in the MFF shop. As is normal with these kinds of collector’s items, the edition is limited – there are just 100 hand-numbered boxes in existence.

For many of us, Malmö FF occupies a special place in our hearts. Have we answered the call and fulfilled our mission with the honour and pride it deserves? We think so – and we also think that both the box and film turned out beautifully.